Paid Advertising
End-to-end Google, Meta, and LinkedIn ad management — strategy, creative briefing, targeting, bid management, and reporting. Your ad spend goes directly to the platform. Our flat fee covers everything else.
Platforms
We manage the three platforms that drive the majority of paid results for SMBs — and recommend the right mix based on your audience, goals, and budget.
Search campaigns capture high-intent buyers actively looking for your product or service. Performance Max, Display, and YouTube extend reach across Google's full network. Best for B2B and B2C businesses with clear commercial keywords.
Reach your audience by interest, behaviour, and demographics across Facebook and Instagram. Ideal for awareness, lead generation, and e-commerce — especially when you need to build demand before people are actively searching.
Precision targeting by job title, seniority, industry, and company size. Higher cost-per-click than other platforms — but no other channel lets you reach a Head of Finance at a 500-person SaaS company this directly.
What's Managed Every Month
Custom audiences, lookalikes, and retargeting pools built and refined monthly. Exclusion lists that stop wasting budget on people who will never convert.
We write all ad copy — headlines, descriptions, and calls-to-action — and provide detailed creative briefs for image and video assets if needed.
Manual and smart bidding strategies set to your CPA or ROAS targets. We adjust bids based on performance data — not set-and-forget automation.
We verify that your tracking is firing correctly before spending a penny. Proper attribution means the data you make decisions on actually reflects what's happening.
Ongoing tests across copy, creative, landing pages, and audience segments. Every test has a hypothesis, a success metric, and a decision point — not just variation for variation's sake.
Spend, impressions, clicks, and conversions — but more importantly: cost per lead, ROAS, and what the next month's strategy looks like based on what we learned.
How the Fee Works
Your budget goes directly from your card to Google, Meta, or LinkedIn. We are never in the payment chain. You can see every pound or dollar of spend inside your own ad account — always.
Our fee covers everything else — strategy, setup, ongoing management, copy, creative direction, optimisation, and reporting. It's a flat rate so you know exactly what you're paying every month.
Pricing
One platform. For businesses running their first paid campaigns and building the data needed to scale.
Recommended min. ad spend: $500–$800/mo depending on platform
Two platforms, full audience strategy, and A/B testing. For businesses ready to scale lead generation or e-commerce revenue.
Recommended min. ad spend: $2,000/mo combined
All three platforms, advanced attribution, and quarterly strategy reviews. For businesses making paid a core acquisition channel.
Recommended min. ad spend: $5,000/mo combined
How It Works
A structured four-stage process. Campaigns go live in week three — we spend the first two weeks making sure the foundations are right before spending a single dollar of your budget.
Onboarding call, business and audience deep-dive, KPI setting, competitor ad audit, and platform recommendation. We define success before building anything.
Week 1Conversion tracking verified, audiences built, ad accounts structured, copy written, and creative briefed or produced. We confirm tracking is firing correctly before any spend begins.
Week 2Campaigns go live. First two weeks are learning phase — data collection to understand which audiences, copy, and placements perform before we optimise aggressively.
Week 3–4Monthly sprint of optimisations — scaling what works, pausing what doesn't, testing new angles. Monthly report with next month's plan attached.
Month 2 onwardsMetrics We Report On
Revenue generated per dollar spent on ads. The primary metric for e-commerce and performance campaigns.
The cost to acquire one qualified lead. Tracked to the platform, the campaign, and the ad — so we know exactly what's working.
A signal of ad relevance and creative quality. Low CTR means the message isn't landing — we test and fix it.
Clicks that become leads or sales. High CTR with low CVR usually points to a landing page problem — we flag it and fix it.
FAQ
Straight answers — no jargon, no hidden costs, no surprises.
Related Services
Paid advertising performs at its best when tracking is clean, landing pages convert, and organic supports the full funnel.
We'll review your current tracking, ad account structure, and audience targeting — and tell you exactly what's costing you budget and what's worth scaling.