Pixel & Analytics Setup
GA4, Google Tag Manager, Meta Pixel, and Conversions API — set up correctly, verified end-to-end, and GDPR-compliant. Running ads without proper tracking is burning money on guesswork. We fix that before you spend a penny.
Running ads without proper conversion tracking means you cannot accurately measure ROAS, identify which campaigns generate real revenue, or let the ad platform algorithm optimise toward conversions. You are spending money without knowing what is working. We strongly recommend a complete analytics setup before any paid ad spend begins. For EU visitors, all setups include GA4 IP anonymisation and Consent Mode v2 — GDPR-compliant by default, not as an afterthought.
Tools We Configure
Accurate data doesn't come from installing a snippet. It comes from setting up each tool correctly, verifying every event fires as expected, and making sure attribution holds up even when ad blockers and iOS privacy restrictions are working against you.
GA4 property creation, data stream setup, and event configuration. Enhanced measurement enabled, custom events mapped to your conversion goals, and IP anonymisation active for EU compliance. Universal Analytics was retired July 2024 — if you haven't migrated, your data has gaps.
GTM container setup and deployment. All tags managed through a single container — GA4, Meta Pixel, LinkedIn Insight, and any other scripts — keeping your site code clean and giving you full control over what fires and when. Loaded asynchronously with no impact on Core Web Vitals.
Meta Pixel installed via GTM with standard events configured: PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, Lead. Verified in Meta Events Manager and tested against your actual conversion flow — not just a snippet pasted into a header.
Server-side conversion data sent directly from your server to Meta — bypassing ad blockers and the iOS attribution gaps introduced by Apple's App Tracking Transparency. CAPI runs alongside the browser-side Pixel for deduplication, significantly improving reported conversion accuracy for Meta campaigns.
Google Ads conversion actions configured and linked to GA4. Phone call tracking, form submission events, purchase values, and enhanced conversions where applicable. Without this, Google's Smart Bidding has no signal to optimise toward — your campaigns run blind.
Already have tracking in place but not confident it's working correctly? A one-time audit reviews every tag, event, and conversion configuration — identifying misfiring events, duplicate tracking, missing conversions, and attribution gaps. Delivered as a prioritised fix list, not just a technical report.
Why It Matters
Without conversion tracking, ad platforms can't tell which campaigns, audiences, or creatives generate leads or revenue. Smart Bidding optimises toward the wrong goal — or no goal at all.
Apple's ATT framework and ad blockers now prevent a significant share of browser-side conversion signals from reaching Meta and Google. Server-side tracking via CAPI recovers what the Pixel misses.
Universal Analytics was permanently retired by Google on 1 July 2024. Any business still relying on UA data or running without a correctly configured GA4 property has blind spots in their traffic and conversion reporting.
Google's Consent Mode v2 is mandatory for businesses using Google Ads or GA4 to target EU users. Without it, your ad personalisation and conversion modelling are restricted — and you risk non-compliance.
Our Tracking Standards
Installing tags is easy. Verifying they fire correctly against real user journeys is where most setups fail. These are the non-negotiables for every implementation we deliver.
Bad tracking is often worse than no tracking — it gives you confidence in numbers that are wrong. These are the practices we exclude, because incorrect data leads to incorrect decisions.
Pricing
Already have tracking in place but not confident it's accurate? A full audit of your existing setup — every tag, event, and conversion — with a prioritised list of what to fix and why.
Can be credited toward a full setup if you proceed
Complete GA4 and GTM setup with Meta Pixel and Google Ads conversion tracking. The right foundation before any paid ad spend — verified end-to-end, GDPR-compliant, fully documented.
GA4 linked to Google Ads & Search Console
Everything in Standard plus Meta Conversions API (server-side), enhanced conversions for Google Ads, and LinkedIn Insight Tag. The complete data layer for businesses running multi-channel paid campaigns.
Recommended before running multi-channel ad campaigns
How It Works
A four-stage process from access to handover. Every step is documented — so you know exactly what was installed, what each event tracks, and how to verify it yourself going forward.
We review your existing setup — what's already installed, what's misfiring, and what's missing entirely. Access requested to GA4, GTM, Google Ads, and Meta Business Manager. Any legacy conflicts flagged before new implementation begins.
Day 1GA4 configured, GTM container built, all pixels and tags deployed via GTM. Conversion events mapped to your actual goals — not generic placeholders. CAPI server-side connection established for Full Stack packages. Consent mode configured for EU traffic.
Day 2–6Every event tested end-to-end: GTM Preview mode, GA4 DebugView, Meta Events Manager, Google Ads conversion testing. We walk through your actual conversion flow — form submissions, purchases, phone clicks — confirming each event fires correctly with the right values.
Day 6–7Full documentation delivered: what was installed, how each tag is structured, what each conversion event represents, and how to verify it yourself. GA4 linked to Google Ads and Search Console. You leave with complete understanding and control of your own data.
Day 7–10FAQ
Straight answers about tracking, attribution, and what these tools actually do for your business.
Related Services
Analytics setup is the foundation every other performance service depends on. These are the services that rely on accurate data to deliver results.
Get a free tracking audit — we'll review your current GA4, GTM, and pixel setup, identify what's misfiring or missing, and show you exactly what accurate conversion data would do for your ad performance and reporting.