Brand Development
A complete brand identity built to last — logo, colour system, typography, brand voice, and guidelines your whole team can actually use. Delivered in a format you'll open more than once.
What's Included
Not just a logo. A complete system your team can apply consistently across every touchpoint — from your website to your email signature.
3 distinct concepts based on your brief, competitive landscape, and audience. Revision rounds continue until you're confident in the direction — not just satisfied.
Primary, secondary, and accent colours with hex, RGB, and CMYK values. WCAG contrast-checked from the start so your brand is accessible across every channel.
Display and body font pairing with size hierarchy, weights, and line-spacing rules. So every headline, caption, and paragraph looks like it belongs together.
Tone attributes, language dos and don'ts, and example copy for your key contexts — website, social media, and email. Included in the Full Brand Identity tier.
A usable document — not a 60-page PDF nobody reads. Clear rules, real examples, and practical guidance your team will actually follow when we're not in the room.
SVG, PNG (transparent), PDF, and all colour variants — primary, reversed white, and monochrome. Every format you'll ever need for web, print, and social, delivered in one organised folder.
Every Tier Builds On the Last
Logo mark, wordmark, and lockup variants. The core visual element everything else is built around.
Colour palette and typography system — the rules that make every design decision feel consistent, not accidental.
Business card, email signature, and applied collateral — showing how the identity works in real contexts.
Brand voice framework and usage guidelines so your whole team can use the brand without asking you every time.
Pricing
For new businesses that need a strong, clean logo and the core brand elements to get started with confidence.
A complete identity system — everything a growing business needs to show up consistently everywhere it matters.
Full Brand Identity plus a Starter Website — the smartest starting point for a pre-launch business that wants everything aligned from day one.
How It Works
A clear four-stage process — no surprises, no scope creep. You know exactly what's being delivered at every step.
Brand questionnaire, competitor review, and a kick-off call. We need to understand your audience, your ambitions, and what you're moving away from before we create anything.
Days 1–23 distinct logo concepts with rationale for each direction. We present the thinking — not just the visuals — so you can make an informed choice rather than a gut-feel pick.
Days 5–82 rounds of revisions on the chosen direction. Colour system, typography, and any additional brand elements are developed and fine-tuned in this stage.
Days 9–14Full asset delivery — organised file folder with every format, the brand guidelines document, and a handover call to walk you through how to use everything correctly.
Days 15–20A logo does not make a brand. We'll create the strongest possible visual identity — but the brand itself is built over time through every interaction your customers have with you. We won't overpromise what design alone can deliver. What we will promise: a system that gives your business the best possible foundation to build on.
FAQ
Straight answers — no agency jargon.
Related Services
Your brand is the foundation — these services put it to work.
Start with a free audit — we'll review what you currently have, identify what's working and what isn't, and outline exactly what a strong identity would do for your business.