Our organic traffic went up 4× in just 6 months. Maroon Pixel's SEO team actually understands our market — every piece of work was backed by real data and a clear strategy.
From invisible
to page one
in 6 months.
TechNova came to us with strong product-market fit but zero organic visibility. We built a full SEO foundation that turned their website into a lead-generation engine — technical audits, content strategy, keyword architecture, and link building.
Strong product.
Zero visibility.
TechNova had built a genuinely impressive B2B SaaS platform — but their ideal customers couldn't find them. Competing in a crowded US market against well-funded incumbents, organic search was generating nearly zero qualified traffic. No keyword rankings. No backlink profile. No content architecture. The website existed, but for Google, it may as well have not.
The site ranked for fewer than 12 keywords — none in the top 20 positions. Branded queries were the only source of search traffic, meaning zero net-new discovery.
Core Web Vitals failures, missing structured data, broken internal linking, and a site architecture that search engines struggled to parse — foundational issues undermining every piece of content.
Blog posts existed but were siloed, inconsistent in quality, and disconnected from the keyword opportunities TechNova's audience was actively searching for — generating almost no ranking signals.
No credible third-party sites were linking to TechNova. Without domain authority, even well-optimised pages would struggle to rank against established competitors in the SaaS space.
Four pillars.
One compounding system.
We don't run isolated tactics. Every workstream we deployed for TechNova was designed to reinforce the others — creating a compounding flywheel that grew faster with each passing month.
Technical SEO Audit & Rebuild
- Full crawl audit — 140+ technical issues identified and prioritised
- Core Web Vitals brought to 94+ across all key pages
- Schema markup deployed site-wide (SoftwareApplication, FAQPage, BreadcrumbList)
- Internal linking architecture rebuilt to pass authority to revenue pages
- Canonical tags, hreflang, and XML sitemap restructured
Keyword Strategy & Topical Authority
- 500+ keyword opportunities mapped across awareness, consideration, and decision stages
- Topical authority clusters built around TechNova's 4 core product verticals
- Competitor gap analysis revealing 60+ uncontested ranking opportunities
- Priority keyword matrix with monthly search volume, difficulty, and business value scoring
- Full content calendar mapped to the keyword architecture
Editorial Content Programme
- 24 long-form articles published across 6 months — every piece optimised pre-publication
- All existing content audited: 18 pages updated, 9 consolidated, 6 pruned
- Landing pages rewritten with conversion-first copy aligned to keyword intent
- E-E-A-T signals strengthened through author pages, expert quotes, and data-backed writing
- Content velocity scaled month-over-month as rankings began to compound
Strategic Link Acquisition
- 38 high-quality backlinks acquired from DR 50+ tech and SaaS publications
- Digital PR campaign resulting in 4 editorial features in US tech media
- Resource page link-building targeting competitor backlink sources
- Niche-relevant guest posting programme with strict quality controls
- Anchor text distribution managed to maintain a natural link profile
Numbers that don't lie.
Monthly organic sessions grew from 1,200 to over 4,900 — a sustained 4× increase maintained through month 8 and beyond. Traffic quality improved in parallel, with bounce rate dropping 22%.
TechNova went from fewer than 12 tracked keyword rankings to 67 page-one positions — including 14 in the top 3. Their core product pages now rank for high-intent, commercial keywords.
Inbound lead volume from organic search grew 38% month-over-month in months 4–6, directly attributable to the new page-one rankings for high-intent, bottom-of-funnel search terms.
Client Testimonial
"Our organic traffic went up 4× in just 6 months. Maroon Pixel's SEO team actually understands our market — they didn't just throw generic content at the wall. Every piece of work was backed by real data and a clear strategy that was explained to us every step of the way. The best agency decision we've made."
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invisible to page one?
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