Email Marketing
Emails People
Actually Open
Strategy, copywriting, and platform management for growing businesses. Welcome sequences, nurture flows, and monthly campaigns — human-written, GDPR-compliant, and built to convert. Not blasted out. Thought through.
For all EU-facing lists, we implement double opt-in, consent logging, and unsubscribe mechanics as standard. For US clients, we include CAN-SPAM compliance: physical address, clear opt-out, accurate subject lines. Platform cost (Klaviyo, Mailchimp, etc.) is billed directly to you — our fee covers strategy, setup, copy, and management. You always know what goes where.
Email Types
Every sequence
your brand needs
From first-touch welcome flows to long-term nurture campaigns — each email type is written with a specific goal and audience state in mind. Not a newsletter. Not filler. Emails designed to move people forward.
Welcome & Onboarding
Your first impression, automated. A properly structured welcome sequence introduces your brand, sets expectations, and moves new subscribers toward their first meaningful action — without feeling like a sales funnel.
Nurture Sequences
Long-form drip campaigns that educate, build trust, and convert over time. Written for a specific segment — not broadcast to everyone. Each email earns the next open instead of assuming it.
Campaign Emails
Regular newsletters, product updates, and promotional emails — written in your brand voice and built around a single clear objective per send. Consistent cadence compounds over time.
Re-engagement Flows
Win back cold subscribers before they become dead weight on your list. Targeted to disengaged segments, these flows either reactivate genuine interest or cleanly remove non-openers — improving deliverability either way.
Abandoned Cart Recovery
For e-commerce clients: timed, personalised emails that recover abandoned baskets without being pushy. Sequence timing, copy, and incentive logic are set up once and work automatically.
List Audit & Hygiene
A clean list outperforms a large list every time. We audit your existing subscriber base, identify inactive segments, implement suppression lists, and set up re-permission flows where needed.
Platforms We Work With
Deep Shopify and WooCommerce integration. Revenue attribution, flow branching, and predictive analytics. Our first recommendation for product-based businesses.
Reliable, well-documented, and widely understood. The right choice for smaller lists, straightforward automations, and teams who want to manage things in-house after setup.
Powerful conditional logic, CRM integration, and advanced segmentation. Ideal for service businesses with multi-step nurture sequences and lead scoring requirements.
Clean deliverability, subscriber tagging, and a publishing-first workflow. The natural choice for content creators, coaches, and consultants building a subscriber-first audience.
Our Email Standards
The standard every campaign is held to
Every sequence, every campaign — these are the non-negotiables that our writers and strategists apply on every single send.
The shortcuts that kill deliverability
Email shortcuts are easy to take and expensive to recover from. These are excluded by default — not because clients ask, but because bad email practice damages sender reputation and it takes months to rebuild.
Pricing
One-off setup or
ongoing management
A single automation sequence — welcome flow, onboarding series, or re-engagement campaign — built, written, and configured in your email platform.
Delivered in 5–8 business days from brief approval
2 campaign emails per month, written and sent. Consistent voice, consistent cadence, consistent results. Ideal for businesses that need regular email presence without the in-house overhead.
Rolling monthly · 30 days' notice to cancel
Complete email channel management: strategy, automation, campaigns, and reporting. For businesses that want email to be a serious revenue channel — not just a newsletter.
Rolling monthly · 30 days' notice to cancel
How It Works
From setup
to sending
A four-stage process that gets your email channel live without the back-and-forth. Platform choice made first, strategy aligned, copy written to your voice, then optimised continuously from real send data.
Platform & Strategy
We review your list size, goals, and existing setup to recommend the right platform. Klaviyo, Mailchimp, ActiveCampaign, or ConvertKit — each has a different sweet spot. We map your automation needs before writing a single word.
Day 1Sequence Mapping
Each automation is mapped as a flow before writing begins — trigger, delay logic, branching conditions, and exit criteria. You review the map so the structure is agreed before copy is committed to it.
Day 1–2Copy & Configuration
Emails written, subject lines paired, preview text written, and everything configured in your platform. GDPR and CAN-SPAM compliance implemented. Two revision rounds before anything is activated.
Day 3–7Send & Optimise
Live and sending. Monthly reports cover open rate, click rate, unsubscribes, and revenue where tracked. Retainer clients get continuous subject line testing, segmentation refinement, and sequence updates based on real data.
OngoingFAQ
Common
questions
Straight answers about how we work, what you get, and what to realistically expect from email marketing.
Related Services
Email works harder
alongside these
Email is one of the highest-ROI channels in digital marketing — these services amplify it, feed it with the right subscribers, and make sure every click goes somewhere worth landing on.
Email that converts
and keeps converting.
Get a free email audit — we'll review your existing platform setup, identify gaps in your automation flows, and show you exactly what a well-structured email programme would do for your retention and revenue.